Wednesday, May 9, 2012

Marketing

Marketing






Marketing

               Marketing Department acts as a guide and helps other departments in defining product lines, market shares, pricing and promotional activities. Focused on customer’s satisfaction, marketing department caters to the needs of the commercial department as well as Al-Dawaa pharmacies. It is also responsible for developing and executing special assignments in business development, consumer studies and various market research to better understand the trade latest trends and consumer needs.
In the present expansion plans of DMSCO, marketing department plays an integral role in building the constituents of this expansion. Enlarging the pharmacies network, incorporating new product lines in consumer, medical and pharmaceutical divisions are only. To ensure their success, marketing department sets up strategies, implementation including training the staff for optimal results.



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